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Boxfresh, a very British way of life that spans the last two decades of youth culture. Founded by Roger Wade, Customised prints on vintage stock t-shirts and sweats, sold on stalls at London's Greenwich and Camden markets with Ben Joseph, Olaf Parker and Sue Denny. Boxfresh Shoes brand name created, inspired by the early hip-hop terminology for a pair of trainers being "fresh out the box"

Boxfresh was born out of the UK 1989 dance scene…a hedonistic generation evolving through acid jazz, trip hop, drum and bass into UK garage, grime and dubstep. Trends and people may have come and gone….but our ethos has never changed.

We are the British streetwear originators!