FitFlop fitness footwear! from tReds UK

FitFlop™ sandals were first created in 2007, after Dr David Cook and Darren James – both biomechanists at London South Bank University – collaborated with Marcia Kilgore (businesswoman and busy mum) to create the world's first muscle-activating flip flop. Over twelve million pairs have been sold since, and now they've branched out into clogs, sneakers, shoes and boots too.

FitFlop footwear features a patent-pending Microwobbleboard™ midsole which can help increase the time that your muscles are engaged every single time you take a step:

London South Bank University

Case studies conducted by biomechanists at the Human Performance Centre, London South Bank University, show that wearing FitFlop™ footwear can:

• Increase bottom muscle activation (up to 30% longer)
• Increase hamstring muscle activation (up to 16% longer)
• Reduce knee joint stress (up to 20%)
• Reduce hip joint stress (up to 8%)
• Reduce ankle joint force (up to 11%)

Checkout some of the latest styles including Walkstar III, Dass, Billow and the original Walkstar all at tReds.co.uk.

FitFlop - It's footwear with a gym built-in

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