Introducing the FitFlop.
Order the hottest new fitness shoe today.

Half sexy streamlining, half muscle-toning, the FitFlop is the shoe to have this summer.
FitFlop engage your leg muscles more so you get a workout while you walk.

Every step you take while wearing FitFlop helps tone and trim your thighs, calves and glutes via a uniquely built multi-density midsole.
In fact, they are engineered to absorb shock and lessen joint strain with a powerful new built-in micro-wobbleboard workout-enhancing effect.

<div class="groupContent"> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="745" height="870"><param name="movie" value="http://www.tredsltd.net/images/FitFlop_Benefits.swf" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="http://www.tredsltd.net/images/FitFlop_Benefits.swf" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="745" height="870"></embed></object> <h2><p>FitFlop. Get a workout while you walk<sup>TM</sup>.</p></h2><p> </p> FitFlop sandals are biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals<sup>(1)</sup> can help: <p><strong>- increase leg, calf and gluteal muscle activity,<br /> - improve your posture,<br /> - mimic the gait of barefoot walking but with more muscle load,<br /> - improve muscle tone.</strong></p> <p>FitFlop sandals wearers have also reported relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.</p> <p>See below the amazing benefits that have been reported by FitFlop wearers and substantiated by independent research:</p> <h2>7 REASONS WHY EVERYBODY IS WEARING FITFLOP FOOTWEAR:</h2> <ol> <li><strong>FitFlop</strong> midsoles incorporate patent-pending <strong>Microwobbleboard ™ technology, to give you a workout while you walk</strong>. Developed by Darren James and Dr David Cook at LSBU, the FitFlop’s unique safely-tapered midsole places varying densities of EVA under your feet each time you step, to challenge the support and balance muscles of the foot and leg.</li> <li><strong>They challenge hard to reach muscles more.</strong> FitFlop sandals are engineered with a multi-density midsole that stimulates your muscles more while you’re wearing them. In independent University testing, FitFlop sandals have been shown to trigger increase gluteal muscle response, increased hamstring response, increase rectus femoris (thigh) response and increased calf muscle response.</li> <li><strong>Every step you take in your FitFlop footwear helps tone and trim your legs:</strong> studies at Salford University by Dr. Philip Graham-Smith and Richard Jones have shown that the FitFlop midsole extends the amount of time that the slow twitch* muscles are engaged during each step (by approximately 10-12%). So just by wearing a pair of FitFlop sandals you’ll get more exercise while doing just exactly what you’re normally doing. (*slow twitch muscles produce energy by converting fats into energy aerobically)</li> <li><strong>FitFlop footwear works your bum muscles more.</strong> It has been proven to increase the amount of time that the gluteus maximus muscle is ‘activated’ during every single step.</li> <li><strong>FitFlop footwear has been shown to have a significant effect on the toning muscles of your thighs:</strong> the rectus femoris muscle (one of the large muscles in the group of muscles in your thigh) is activated for a longer period of time while walking in FitFlop sandals than while normally shod or barefoot.</li> <li><strong>Walking in FitFlop footwear is like walking barefoot, but a little bit better.</strong> According to a study done at the University of Salford in Manchester, UK, the FitFlop wearer’s gait is very similar to that of a barefoot walker, but the added cushion provided by the EVA midsole helps reduce joint strain and absorb shock. In fact, several FitFlop wearers have already reported relief from back pain after a few days of wearing them.</li> <li><strong>FitFlop sandals make it easier to stay in shape.</strong> Just throw them on while you’re running errands, walking to work, or working around your house. Most first-time FitFlop wearers report feeling their muscles working more, while ‘fitter’ wearers feedback has been more toward great comfort and cushion. One woman reported feeling like she’d had a ‘bum-blasting’ workout after a half an hour of FitFlop-shod walking.</li> </ol> <p>However FitFlop footwear may not suit everyone and you should immediately stop wearing them if you have concerns.</p> <p>(1) Biomechanical efficacy and performance testing carried out between December 2006 and March 2007 at Salford University, Manchester and the Centre for Human Performance, LSBU, London, on the original Walkstar sandal.</p> </div>