Irregular Choice Shoes, Sandals and Irregular Choice Footwear

Irregular Choice is known for maintaining creativity and individuality in a world of conformity.  It is more than just the name of a brand. It's a state of mind, a way of being.  A supply of something fresh and fun that maintains imagination and originality above all else.

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In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan. Dan was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world.

The brand has since been named ‘The Lifestyle Choice of Fashion Footwear’ by Super Super mag and The Purveyor of Fresh, malicious and multicoloured shoes’ by WAD, They have also launched a flagship store in New York’s Nolita neighbourhood and a residence on London’s Carnaby Street.

Over the last 10 years the brand has carved itself a niche and inadvertently founded itself a fan club. Having had collaborations with some of the worlds most sought after brands and designers, they are constantly pushing the boundaries with each collection.  IC has even been named ‘The Viagra of the shoe industry’.

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We have been stocking Irregular Choice almost as long as they have been making them! You can be sure that tReds will have the shoes you're after.

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