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This Year Marks UGG’s 40th Anniversary

This year marks UGG’s 40th Anniversary and they’ve teamed up with icons from the worlds of fashion and art to celebrate.

Born on the coast of California during 1978, the brand embraces unapologetic individuality; from the non-conformist surfers who first used the Classic boot for warmth, to the boundary-pushing fashion designers and celebrities who are redefining UGG today.

The Faces Of The New Generation

Heron Preston:

Artist, designer, and DJ, is a trailblazer in the fashion industry. Through innovation and experimentation, he’s emerged as a thought leader for today’s youth culture. His collaborations with some of the world’s most influential creatives show off his genre-breaking style.

Adwoa Aboah:

Model and activist Adwoa Aboah is a face and voice that represents our generation. She challenges conventional ideas of beauty, champions diversity, and empowers women both in front of and behind cameras. Her organization, Gurls Talk, gives young women an outlet to discuss mental health, sexuality, and body image.

To commemorate the 40th Anniversary, UGG has introduced the 40:40:40 Collection. The limited-edition collection reissues its most hyped styles in the brand’s original colourway, Sand.

THE 40:40:40 COLLECTION

WOMEN:

Classic Short: The boot that made the brand famous, featuring signature Twinface suede and sheepskin body, lightweight EVA sole, and 8” shaft height.

Classic Mini: The Classic boot offered with a slightly shorter 5.5” shaft height. Still warm, still cosy, only that much easier to slip on and off.

Tasman: The feeling of a Classic boot offered in a seamless backless slipper. Same suede and sheepskin outer with the UGGpure™ wool insole, and Tasman braid for added style and cosiness.

Ansley: The UGG answer to the call for moccasins. Plush enough for indoor R&R with a water-resistant outer and rubber sole, tough enough to take on the outdoors.

MEN:

Classic Mini: The Classic boot offered with a slightly shorter 5.5” shaft height. Still warm, still cosy, only that much easier to slip on and off. For guys with issues concerning calf constraints.

Neumel: Signature UGG fabrication meets the timeless men’s chukka boot construct. A menswear staple, with the snug levels turned up.

Ascot: Imagine the men’s loafer silhouette. Now imagine that loafer with the ease and steeze of an UGG. Voila! The Ascot.

Scuff: With so many offerings lending themselves to indoor-outdoor wear, there had to be one best suited for the former. Though the plush Scuff house slipper could be worn outside, why not let it do what it does best: shroud your feet in warmth with its wool interior.

Tasman: The UGG feel with added versatility. It’s offered backless for easy entry, and boasts an extra Tasman braid for amplified style—a true two-for-one.

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