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FitFlop™ Sandals and Shoes for Women

FitFlop™ creates the world's most addictive ergonomic sandals, shoes and boots, using world-class design, a splash of fashion, and a continuously innovating mix of beauty, brains and biomechanics.

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2007 is when it all started for FitFlop. Marcia Kilgore was a serial entrepreneur and award-winning businesswoman. She created her first biomechanically engineered sandal collection and showcased it to thousands of females around the world. Since then the company has grown rapidly, they now have a huge range of different footwear styles. Not only Flipflops but trainers, loafers and skate shoes too! Fitflop now has a global brand campaign, "FOR SUPERWOMEN", with Uma Thurman being the face of it. The campaign is based on the belief that the empowerment of women starts with the foundations. The aim is to give strength and confidence to women to allow them to further themselves. Their slogan is to be stylish and strong #ForSuperWomen