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Nike at tReds

Nike Trainers for Men, Women & Kids - Nike

One of the most recognisable brands on the planet, Nike and the famous ‘Swoosh’ stands for excellence in style and performance. The company have built a reputation for being at the cutting edge of fashion and sports technology for the past 50 years. Nike makes great trainers.

At tReds, we have a wide range of Nike trainers from sporty to casual Including one of our most popular styles, The Stefan Janoski Max. A mix of the Nike Air and Nike SB. Browse our selection and find the pair which best suits your lifestyle. Whether you are looking for a retro 80s classic design or a pair of suede casual shoes, you will find what you are looking for in our online store.

Sporting greats from Michael Jordan to Cristiano Ronaldo have all proudly worn the famous Swoosh so you will be in good company when you pull on a pair of Nike trainers. 

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You surely know about Nike skateboarding trainers and you probably even have or had at least one pair of Nike SB trainers. Everyone knows the brand and they love wearing trainers manufactured by Nike. Whether you love to wear Nike SB grey, Nike Stefan Janoski black, or a pair of black Nike SB trainers, you surely know that this brand delivers you quality footwear.

However, you know that one of the main characteristics of all Nike shoes is the Nike swoosh logo – it’s iconic and it’s more than representative for the brand. But do you know the story behind the Nike Swoosh logo? Read on to find some interesting facts about it!

Nike Swoosh information and facts

The Nike Swoosh is a unique logo design that makes Nike footwear recognizable anywhere and anytime. The Nike Swoosh logo was designed by Carolyn Davidson in 1971. 

In the beginning, Swoosh referred to the fibers that Nike used for its shoes at that time. This logo first appeared in public in the spring of 1972. However, the logo was only registered as Nike's trademark in 1995. Since then, the Nike Swoosh sign is the exclusive brand identity of Nike Inc.

Interesting facts about the Nike Swoosh

1. The meaning of Nike Swoosh logo

The Swoosh is the sound that we hear when something zips past quickly by our side. Therefore, the word stands for fast sound, speed, and motion. This is why the logo has the shape that shows an arch of movement.

2. The price

The Nike Swoosh logo only cost $35, which means $2 per hour. This was the price paid to Carolyn Davidson for creating the logo that became one of the most recognizable icons in the world.

3. The logo was inspired by the Greek Goddess of Victory

Nike is named after ancient Greek Goddess of Victory, Nike. Her wings are called swoosh and it is said that they brought motivation and audacity to the warriors that headed to the battlefield. It is believed that this was the inspiration behind Nike's logo.

4. The slogan

The slogan 'Just do it' was inspired by the last words of a serial killer. Dan Wieden, the person who pitched this slogan, revealed that it was inspired by Utah killer Gary Gilmore, who was sentenced to death in 1977 for robbing and murdering two men. When he faced his execution, Gilmore allegedly said: 'Let's do it'.

5. The result of over 17 hours of designing 

Although the Nike Swoosh logo seems to be quite an easy design, it was hard to achieve this logo. It took 17.5 hours to designer Davidson to finish this logo. There were involved a lot of thinking and design techniques. 

6. The design wasn't accepted right away

The logo design that we know today wasn't accepted right away. The company owners didn't like the design at first glance. However, when they rejected the design, Davidson gave up and wrote the invoice.

7. Davidson got a great remuneration for her logo design

As you've previously read, Davidson was paid $35 for the logo. However, the logo was considered as contributing to the growth of the company as a leading global shoe business, so the company owner Knight honored Davidson in 1983 as one of the key minds of Nike.